Ahrefs analyzed 146 million search results to determine which query types trigger AI Overviews. The research tracked AIO appearance across 86 keyword characteristics.
Here’s a concise look at the patterns and how they may affect your strategy.
What The Analysis Found
AI Overviews appear on 20.5% of all keywords. Specific query types show notable variance, with some categories hitting 60% trigger rates while others stay below 2%.
Patterns Observed Across Query Types
Single-word queries activate AIOs only 9.5% of the time, whereas queries with seven…

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