When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years past, overthinking targeting layers often raises cost while sacrificing performance.
Meta has also been emphasizing the importance of differentiating creative, warning that similar assets will essentially be seen as the same by their system, and potentially limiting reach as audience fatigue sets in from seeing an image or video over and over.
Assuming…
