Mamaearth parent invests in Couch Commerce to boost oral care play

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Honasa Consumer, the parent company of personal care brand Mamaearth, and The Derma Co., will acquire a 25% stake in Couch Commerce for Rs 10 crore, according to an exchange filing on Wednesday.

The company’s board approved the proposal to invest in Couch Commerce via compulsorily convertible preference shares (CCPS). Couch Commerce sells toothpaste and teeth whitening products under the oral care brand Fang Oral. The deal is expected to close within four weeks from now.

The deal would support “expansion of addressable market through early-stage…



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Mamaearth parent invests in Couch Commerce to boost oral care play



Honasa Consumer, the parent company of personal care brand Mamaearth, and The Derma Co., will acquire a 25% stake in Couch Commerce for Rs 10 crore, according to an exchange filing on Wednesday.

The company’s board approved the proposal to invest in Couch Commerce via compulsorily convertible preference shares (CCPS). Couch Commerce sells toothpaste and teeth whitening products under the oral care brand Fang Oral. The deal is expected to close within four weeks from now.

The deal would support “expansion of addressable market through early-stage…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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