Successful link and brand mention building is strongly about overcoming skepticism and building relationships with the people behind the websites that you want to acquire a link or brand mention from. It can be as simple as showing what you have in common or inspiring a sense of goodwill towards your site.
Overcoming Skepticism: Try Non-Link Brand Building
One of the biggest barriers to acquiring a link, particularly a free link, is skepticism. For example, I recall that one of my campaigns repeatedly received rejections from non-profit type…

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