Google offers EU to change adtech policy, no divestment

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Alphabet’s Google has offered to make it easier for publishers and advertisers to use its online advertising technology, defying EU antitrust regulators‘ call for it to sell part of the business to address conflicts of interest.

Regulators on both sides of the Atlantic are targeting Google’s ownership of tools used by advertisers and publishers along with its ad exchange AdX, which sits in the middle.

The European Commission, which acts as the EU competition watchdog, fined Google 2.95 billion euros ($3.4 billion) in September for favouring its own…



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Google offers EU to change adtech policy, no divestment



Alphabet’s Google has offered to make it easier for publishers and advertisers to use its online advertising technology, defying EU antitrust regulators‘ call for it to sell part of the business to address conflicts of interest.

Regulators on both sides of the Atlantic are targeting Google’s ownership of tools used by advertisers and publishers along with its ad exchange AdX, which sits in the middle.

The European Commission, which acts as the EU competition watchdog, fined Google 2.95 billion euros ($3.4 billion) in September for favouring its own…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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