Social commerce—or shopping through platforms like TikTok and Instagram—hasn’t been a smash hit in the US, in part due to ongoing distrust of tech giants among consumers and big retailers. To help ensure AI initiatives don’t encounter similar resistance, major payment processors such as Visa and software startups like New Generation, which helps stores develop or partner with chatbots, are trying to broker technical compromises with retail partners. “We do think that a service provider like us…

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