This week, the paid media world focused less on new tools and more on what’s changing beneath the surface.
Google expanded Performance Max into a new channel and offered long-awaited reporting visibility. Microsoft took a firm stance on brand safety by requiring Clarity across its publisher network. And one viral LinkedIn post questioned the effectiveness of Google’s newest “AI-powered” campaign model.
Each of these stories points to the same theme: Platforms are redefining what control and accountability mean for advertisers.

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