Lenskart launches Spanish brand Meller in India

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Omnichannel eyewear company Lenskart launched its Spanish fashion eyewear brand Meller sunglasses in India on Friday.

Lenskart had acquired an 80% stake in Meller for Rs 407 crore (about €41.5 million) in July this year as part of its strategic expansion into Europe and Gen Z-focussed product lines.

Through this expansion of the brand in India, Lenskart is strengthening its premium and fashion eyewear offering in the country to tap into the new-generation buyers. “We are building a house of brands designed for consumers whose tastes are more global…



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Lenskart launches Spanish brand Meller in India



Omnichannel eyewear company Lenskart launched its Spanish fashion eyewear brand Meller sunglasses in India on Friday.

Lenskart had acquired an 80% stake in Meller for Rs 407 crore (about €41.5 million) in July this year as part of its strategic expansion into Europe and Gen Z-focussed product lines.

Through this expansion of the brand in India, Lenskart is strengthening its premium and fashion eyewear offering in the country to tap into the new-generation buyers. “We are building a house of brands designed for consumers whose tastes are more global…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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