As marketers, we love a great funnel. It provides clarity on how our strategies are working. We have conversion rates and can track the customer journey from discovery through conversion. But in today’s AI-first world, our funnel has gone dark.
We can’t yet fully measure visibility in AI experiences like ChatGPT or Perplexity. While emerging tools offer partial insights, their data isn’t comprehensive or consistently reliable. Traditional metrics like impressions and clicks still don’t tell the whole story in these spaces, leaving marketers…
