Adobe To Acquire Semrush In $1.9 Billion Cash Deal

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Adobe and Semrush announced today that they have entered into a definitive agreement for Adobe to acquire Semrush in an all-cash transaction valued at approximately $1.9 billion. Adobe will pay $12.00 per share, describing Semrush as a “leading brand visibility platform.”

The acquisition brings a widely used SEO platform under Adobe’s Digital Experience umbrella.

The deal is expected to close in the first half of 2026, subject to regulatory approvals and the approval of Semrush stockholders.

What Adobe Is Buying

Semrush is a Boston-based SaaS…



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Adobe To Acquire Semrush In $1.9 Billion Cash Deal


Adobe and Semrush announced today that they have entered into a definitive agreement for Adobe to acquire Semrush in an all-cash transaction valued at approximately $1.9 billion. Adobe will pay $12.00 per share, describing Semrush as a “leading brand visibility platform.”

The acquisition brings a widely used SEO platform under Adobe’s Digital Experience umbrella.

The deal is expected to close in the first half of 2026, subject to regulatory approvals and the approval of Semrush stockholders.

What Adobe Is Buying

Semrush is a Boston-based SaaS…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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