For years, Google’s predictable, and at times too easily gamed, ecosystem created an illusion that SEO success came from creating any and all content and checking boxes rather than understanding users.
During the era of massive top‑of‑funnel traffic and generously ranked low‑quality content, many marketers don’t realize it, but they mistook timing and loopholes for talent. Google unintentionally fueled this overconfidence by rewarding keyword stuffing, shallow articles, and formulaic playbooks that had little to do with real…
