In this series (here and here), I’ve covered why founder-led marketing works and the systems you need to stay consistent, based on the playbook I co-authored for LinkedIn (my employer).
You’ve built the content engine and the operational frameworks to avoid burnout. Now comes the final, most critical part: proving it works.
Your founder provides the authentic voice. Your job as the marketer is to amplify that voice to the entire market and build the measurement framework that proves to the board, “This is working.”
This is how you turn a…
