There’s a divided line in the industry between those who think optimizing for AI is separate from SEO and those who think LLM discovery is just SEO. But, this is an unproductive argument, because whatever you think, LLM inclusion is now part of SEO discovery.
So, let’s just focus on how the search journey works now and where you can find real business value.
To discuss inclusion in LLMs, I invited Patrick Stox to the latest edition of IMHO to find out what he thinks. As product advisor, technical SEO, and brand ambassador at Ahrefs, Patrick has…
