Perplexity is rolling out a new shopping feature to make buying things through its AI assistant easier and more personalized. The company’s new feature is free for all Perplexity users in the US and builds on Perplexity’s existing relationship with payment provider Paypal.
The new shopping experience lets Perplexity users conduct more personalized product searches, like asking “What’s the best winter jacket if I live in San Francisco and take a ferry to work?” Perplexity says its assistant can keep the…

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