Blue Tokai Bets On GenZ, Retail Scale For INR 1,000 Cr Revenue

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It is no longer merely a storm in a coffee cup. A $2.9 Bn market for speciality brews in India is growing at 13.6% a year, reaching more than $6.2 Bn by 2030. This surge is steered by a 377 Mn-strong formidable economic force called GenZ.   

The booming consumer class of 18-24-year-olds is aided by millennials, those aged 25-39. Blue Tokai woke up and smelt the coffee in this demographic that seeks premium, artisanal experiences, served by concurrent growth in the café culture aesthetic and powered by social media trends. 

The coffee…



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Blue Tokai Bets On GenZ, Retail Scale For INR 1,000 Cr Revenue


It is no longer merely a storm in a coffee cup. A $2.9 Bn market for speciality brews in India is growing at 13.6% a year, reaching more than $6.2 Bn by 2030. This surge is steered by a 377 Mn-strong formidable economic force called GenZ.   

The booming consumer class of 18-24-year-olds is aided by millennials, those aged 25-39. Blue Tokai woke up and smelt the coffee in this demographic that seeks premium, artisanal experiences, served by concurrent growth in the café culture aesthetic and powered by social media trends. 

The coffee…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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