Soon after OpenAI launched its shopping research feature, Perplexity has also brought in a dedicated AI shopping assistant which uses natural language prompts to provide personalised product recommendations to users. Perplexity says its conversational search knows about the history of users, learns what matters to them and improves with continued use.
“Our approach to shopping represents how we think about AI assistants across every feature we build, whether browsing, managing email, or working on tasks in the background. AI assistants are at their…
