New York’s latest state budget includes new disclosure requirements for businesses that use personal data to set different prices for different shoppers — for example, charging you more if you have a history of splurging.
Businesses that use personalized pricing are now required to tell customers, “This price was set by an algorithm using your personal data,” rel=”nofollow” href=”https://www.nytimes.com/2025/11/29/nyregion/personalized-surveillance-pricing-ai-new-york.html”>according to The New York Times.
It’s not clear how widespread this practice actually is among online retailers. An Uber spokesperson told the NYT that the company is now…

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