
Apple TV (only $5.99/month for Cyber Monday) is best known for prestige TV shows and movies. But according to a new report covering six months of Apple TV signups this year, it appears sports is a surprisingly strong driver of new subscribers.
MLB games dominate Apple TV’s signup drivers through much of 2025

Lucas Shaw writes at Bloomberg:
Major League Baseball games drove more sign-ups for Apple TV than shows like The Morning Show and Your Friends & Neighbors,…

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