TV makers need to get more lifetime value from a customer after selling a unit. With more competition in the market, companies often need to sell TVs at a discounted price with lower margins. The best way for them to recover the money is by striking partnerships with channels, streaming services, and advertisers.
This is the core thesis around Barcelona-based Titan OS, which provides a smart TV operating system to TV makers with a promise to get better lifetime value out of the customer.
The company said today it has raised €50 million…

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