OpenAI is deprioritizing work on advertising as it focuses on improving the quality of ChatGPT, reports The Information. OpenAI CEO Sam Altman declared a “code red” on Monday, and told employees that the company needs to improve ChatGPT so it doesn’t fall behind competitors like Google and Anthropic.

Altman said that OpenAI needs to work on personalization for each user, image generation, and model behavior like speed and reliability.

Google debuted Gemini 3 Pro in November, and it outperforms ChatGPT…