Every month, companies lose millions in unrealized search value not because their teams stopped optimizing, but because they stopped seeing where visibility converts into economic return.
When search performance drops, most teams chase rankings. The real leaders chase equity.
This is the Search Equity Gap – the measurable delta between the organic market share your brand once held and what it holds today.
In most organizations, this gap isn’t tracked or budgeted for. Yet it represents one of the most consistent and compounding forms of…
