Google Maps now lets users leave business reviews under a custom nickname instead of their real name. The feature is part of a four-feature Maps update and is rolling out globally on Android, iOS, and desktop.
Local SEO agency Whitespark was among the first to document the change in detail, describing it as one of the more notable shifts to Google’s review system in years.
What Changed
Google’s support documentation outlines the new setting. Users can enable a custom display name and picture for posting through their Maps or Google profile. Once…

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