PhonePe has shifted Pincode away from its B2C plan and moved it to a B2B model for merchants. Pincode was launched in April 2023 on the Open Network for Digital Commerce as a B2C app for local orders.
The company entered quick commerce in November 2024 with pilots in Bengaluru Delhi NCR Mumbai Pune Hyderabad and Varanasi. It expanded the service in January 2025 in the same cities with a rollout planned between April and June 2025.
In a media statement PhonePe mentioned that running another B2C quick commerce app was distracting it from its core…

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