SpinItUp, India’s first interactive music commerce platform that lets club-goers pay to request their favorite songs during live DJ sets, today announced that it has secured INR 50 Lakh in pre-seed funding from Zee TV Ideabaaz Titans; Jimmy Mistry (Della Adventure Resorts), Anupam Bansal (Liberty Shoes) and Archana Jehagirdar (Rukam Capital), at a valuation of INR 10 Crore.
The funding highlights a significant credibility boost for SpinItUp, positioning it as a high-growth, tech-first platform bridging entertainment, technology, and the creator economy. It will enable the firm to supercharge its tech stack, to make SpinItUp the smoothest and fastest DJ-earnings platform in India. The key investment priorities would be to ensure technology enhancement, network expansion, venue partnerships and DJ empowerment. As part of these priorities, the platform would look towards building a powerhouse core team across tech, product, and growth to ensure scalability and introduce new product features including advanced analytics for DJs and venue partners, commission tracking dashboards, and an expanded marketplace. It would focus on aggressive marketing and creator acquisition to onboard DJs across every major nightlife city as part of its pan-India footprint.
Speaking on the new funding, DJ Sanjay Meriya (The Spindoctor), Co-Founder of SpinItUp, said, “I come from a humble background, and my journey as a DJ has been full of struggle, hustle, and sleepless nights. I built everything from scratch, so I know how tough it is for DJs to earn and grow. SpinItUp was born from that struggle — to give every DJ the opportunity I never had. This investment is not just funding; it’s proof that our industry deserves better, and we’re here to make that change.”
Mr. Sudeep Bansal, Co-Founder of SpinItUp, highlighted the confidence boost received with the funding, saying, “Moving from the US with just an idea, I was nervous but confident about our concept from the get go and getting validation on national television has just boosted our confidence to the next level. The party is just getting started.”
Currently, DJs in India do not have a formal system to monetize beyond gigs. SpinItUp addresses this gap with a tech-first music commerce platform. It is also working to create an ecosystem where DJs can earn commissions, enabling standardization while supporting the broader creator economy.
For venues, SpinItUp represents a zero-investment opportunity to enhance customer experience and differentiate their offerings. Early partner venues have reported increased social media engagement and customer satisfaction scores, with patrons viewing the interactive request feature as a premium service worth returning for. Furthermore,SpinItUp would also look to develop analytics tools for club and bar partners to track customer engagement metrics, revenue uplift, and experience enhancement from interactive song requests. The platform would also create comprehensive tools to help DJs earn more, track their income transparently, and level up their careers beyond traditional gig fees.
Also, with SpinItUp’s mobile platform, DJs can accept or reject requests in real-time, earning commissions on top of their standard gig fees. For venues, this creates a powerful customer experience enhancement that increases engagement, extends dwell time, and drives additional revenue, all without operational overhead.
Until now the brand has on-boarded 450 DJs and performing artists across 3 cities in the country, along with 10 partner venues. SpinItUp is currently registering monthly payouts of INR 5,000-7,000 per artist, with a revenue growth of 120% YoY. With the pre-seed funding, SpinItUp is set to emphasize pan-India expansion, onboard 5,000 DJs and performing artists in the next 12 months, introduce new product features in analytics, commission tracking and marketplace, while also partnering with clubs/bars across the country.
About SpinItUp
SpinItUp is India’s first and only high-growth, tech-first music commerce platform focused on empowering the country’s DJ and artist community while revolutionizing the nightlife experience. The platform disrupts the traditional nightlife industry by providing a formal, standardized system for DJs to monetize their sets through audience interaction.
The platform creates three distinct value streams. Audiences can request their favorite tracks and get personalized shoutouts during live performances with guaranteed fulfillment when DJs accept your request. Transform any night out into a memorable, interactive experience. DJs can earn transparent commissions beyond traditional gig fees through a formal revenue system that tracks and pays out song requests in real-time. Build your career with data-driven insights into audience preferences and performance metrics. With SpinItUp, venues can enhance customer experience, increase engagement and dwell time, and boost revenue through elevated entertainment, all without additional operational overhead. Access analytics dashboards showing real-time engagement and revenue impact.
By closing the significant market gap where DJs previously lacked formal revenue streams beyond performances, SpinItUp standardizes monetization in India’s nightlife industry while making every night out more memorable, personalized, and profitable for all stakeholders.
