The conversations shaping PPC this week focused on how AI interprets intent, how holiday demand played out across Shopping and Performance Max, and how Google is adding more automated language directly into ads.
Google shared more clarity around AI Max, while Adalysis shared AI Max match type behavior, retail analysts broke down early Cyber Monday performance trends, and a potential new Google automated ad asset surfaced that raises questions about brand control.
Here is what stands out for advertisers this week and where you should pay attention.
