OpenAI’s hardware ambitions have hit a new roadblock after a court banned it from using the “io” name for its upcoming AI device.
Jony Ive—the former Apple designer who helped create the original iPhone during his decades-long career at Apple—founded the startup io in 2024 to develop next-generation hardware for AI. In May, OpenAI acquired the startup for an estimated $6.5 billion and announced plans to make a hardware device.
Google Ventures-backed startup iyO, which makes AI…

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