India’s smaller towns are now at the centre of audio-led social media growth, with over 90 percent of engagement on avatar-based audio social platforms coming from outside Tier 2 and Tier 3 cities, according to a report released by audio social discovery platform FRND
The study which analysed anonymised data from 6.9 million users across India shows non-metro regions accounted for nearly all recent growth on the platform, signalling a broader shift in how users are engaging online.
Hyderabad, Bengaluru, and Chennai topped the list for the most active…

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