Most ad platforms have something called a “learning period.” This is not a period for the marketer to observe and learn from the performance. Instead, it’s a period of time ranging from 48 hours to two to four weeks when the ad platform is learning how the campaigns should behave based on conversion rates and auction prices of targets.
There is a lot of debate in the industry around learning periods and how much they impact or don’t impact performance at various stages of an account’s life. This post will:
- Outline exactly what’s covered…
