In 2012, San Francisco apparel shop data-offer-url=”https://www.american-giant.com/” class=”external-link” data-event-click=”{"element":"ExternalLink","outgoingURL":"https://cna.st/affiliate-link/5B83M5vYZfeZ6TP6pUtRyWQ4769KdmCZvsxT9ie1U8UvBuVGQXAVTgJ3mWXXXGNCr8M7jtSH6Hsa6uB76m5iR9uRp3GJbkDd2L3JoQxQwhfUdWa6ZLZW1kx7KHkt4NirmCWc5uePdY5RdkoKdfrNC2T8R1H6D4yk1Bo9hzuuqWR7v8dK56yZEvjpc7XqY2F9iW4tJ9XUSf3xbyfE3eusBAy9tKbJAM6A2hoJeD75NwXGR5eVMSmHa6A7ri7sVPdC8VksagrMpNYWnQ5dKSNUsBX2raSSwB9pta4GB9gNJvQErrazw6tfmKeB27s14vPqvrKeDKHE"}” href=”https://cna.st/affiliate-link/5B83M5vYZfeZ6TP6pUtRyWQ4769KdmCZvsxT9ie1U8UvBuVGQXAVTgJ3mWXXXGNCr8M7jtSH6Hsa6uB76m5iR9uRp3GJbkDd2L3JoQxQwhfUdWa6ZLZW1kx7KHkt4NirmCWc5uePdY5RdkoKdfrNC2T8R1H6D4yk1Bo9hzuuqWR7v8dK56yZEvjpc7XqY2F9iW4tJ9XUSf3xbyfE3eusBAy9tKbJAM6A2hoJeD75NwXGR5eVMSmHa6A7ri7sVPdC8VksagrMpNYWnQ5dKSNUsBX2raSSwB9pta4GB9gNJvQErrazw6tfmKeB27s14vPqvrKeDKHE” rel=”sponsored” target=”_blank”>American Giant released its very first product, a zip-up hooded sweatshirt that put the company on the map. Officially called the data-offer-url=”https://www.american-giant.com/products/mens-classic-full-zip-black” class=”external-link” data-event-click=”{"element":"ExternalLink","outgoingURL":"https://cna.st/affiliate-link/97eqTt3vVpVU9S9jNe8YULhxzBfzRoXJ2sUpiQVNNg9Drr99Bs93pbs8B2acHaczvLjAp8jKdpdBBUubHfTuyhu56x3Nm8RVsqtMS2T7FoEkZWaXyciqkgmAviPGhCAx65xfu8si1YQCyFFifQhFSfSZZwhEB8vjYnaCoxx2e32w7Dp1RiwBJT2Y4XHwVxTUTcamCQhUN8YEbvUL73sKVdcmBowysZEauJuvTn47cFvsmwMS7TvirRFtb7EFbYZpT6gnhRMb86fkZ5SMJQxHBPnbMsDQX8kQDvTZ612ea334wMApYKtv4brx2dpgNd57xhNkFAisUMFmfRpweA1fvuuacSBi89MU88YDbQRVM9MZxPA7siFndTyTr"}” href=”https://cna.st/affiliate-link/97eqTt3vVpVU9S9jNe8YULhxzBfzRoXJ2sUpiQVNNg9Drr99Bs93pbs8B2acHaczvLjAp8jKdpdBBUubHfTuyhu56x3Nm8RVsqtMS2T7FoEkZWaXyciqkgmAviPGhCAx65xfu8si1YQCyFFifQhFSfSZZwhEB8vjYnaCoxx2e32w7Dp1RiwBJT2Y4XHwVxTUTcamCQhUN8YEbvUL73sKVdcmBowysZEauJuvTn47cFvsmwMS7TvirRFtb7EFbYZpT6gnhRMb86fkZ5SMJQxHBPnbMsDQX8kQDvTZ612ea334wMApYKtv4brx2dpgNd57xhNkFAisUMFmfRpweA1fvuuacSBi89MU88YDbQRVM9MZxPA7siFndTyTr” rel=”sponsored” target=”_blank”>Classic Full Zip, most people know it as “the greatest hoodie ever made,” thanks to the headline on data-offer-url=”https://slate.com/technology/2012/12/american-giant-hoodie-this-is-the-greatest-sweatshirt-known-to-man.html” class=”external-link” data-event-click=”{"element":"ExternalLink","outgoingURL":"https://slate.com/technology/2012/12/american-giant-hoodie-this-is-the-greatest-sweatshirt-known-to-man.html"}” href=”https://slate.com/technology/2012/12/american-giant-hoodie-this-is-the-greatest-sweatshirt-known-to-man.html” rel=”nofollow noopener” target=”_blank”>a Slate article touting its charms.
After that story, things took off for American Giant. In the 13 years since, the company has sold 1 million hoodies. It has also grown its brand and added a range of casual tops and bottoms, all of it…
