Why Google’s Spam Problem Is Getting Worse

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Spam is back in search. And in a big way.

Honestly, I don’t think Google can handle this at all. The scale is unprecedented. They went after publishers manually with the site reputation abuse update. More expired domain abuse is reaching the top of the SERPs than at any time I can remember in recent history. They’re fighting a losing battle, and they’ve taken their eye off the ball.

In a microcosm, this is what’s happening (Image Credit: Harry Clarkson-Bennett)

A few years ago, search was getting on top of the various spam issues…



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Why Google’s Spam Problem Is Getting Worse


Spam is back in search. And in a big way.

Honestly, I don’t think Google can handle this at all. The scale is unprecedented. They went after publishers manually with the site reputation abuse update. More expired domain abuse is reaching the top of the SERPs than at any time I can remember in recent history. They’re fighting a losing battle, and they’ve taken their eye off the ball.

In a microcosm, this is what’s happening (Image Credit: Harry Clarkson-Bennett)

A few years ago, search was getting on top of the various spam issues…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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