Study shows Instacart may be charging some shoppers 20% more for the same product

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A recent study published by Consumer Reports alleges that Instacart has been conducting AI-led dynamic pricing experiments that, in some cases, are drastically inflating the cost of certain products.

CR and its research partner, Groundwork Collaborative, found that the delivery app was conducting these experiments at the platform’s retail partner locations—places like Kroger, Albertsons, Costco and Safeway. In some cases, consumers were paying as much as 23% more than other shoppers for the exact same product, the report says.

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Study shows Instacart may be charging some shoppers 20% more for the same product


A recent study published by Consumer Reports alleges that Instacart has been conducting AI-led dynamic pricing experiments that, in some cases, are drastically inflating the cost of certain products.

CR and its research partner, Groundwork Collaborative, found that the delivery app was conducting these experiments at the platform’s retail partner locations—places like Kroger, Albertsons, Costco and Safeway. In some cases, consumers were paying as much as 23% more than other shoppers for the exact same product, the report says.

The…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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