Instagram Debuts Dedicated Television App for Amazon Fire TV

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(Bloomberg) — Meta Platforms Inc.’s Instagram unveiled its first dedicated TV app, which lets users watch the short-form video feature Reels on a larger screen. 

The app will initially launch on Amazon.com Inc.’s Fire TV platform, the company said Tuesday, describing the offering as a test. Eventually, Instagram aims to expand onto other TV platforms to reach as many consumers as possible. 

Instagram boss Adam Mosseri hinted at a TV app from the stage at Bloomberg’s Screentime conference in Los Angeles in October. If people are consuming…



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Instagram Debuts Dedicated Television App for Amazon Fire TV


(Bloomberg) — Meta Platforms Inc.’s Instagram unveiled its first dedicated TV app, which lets users watch the short-form video feature Reels on a larger screen. 

The app will initially launch on Amazon.com Inc.’s Fire TV platform, the company said Tuesday, describing the offering as a test. Eventually, Instagram aims to expand onto other TV platforms to reach as many consumers as possible. 

Instagram boss Adam Mosseri hinted at a TV app from the stage at Bloomberg’s Screentime conference in Los Angeles in October. If people are consuming…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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