Shilpa Shetty-backed WickedGud, a direct-to-consumer (D2C) food products brand, has raised Rs 20 crore in its latest funding round from existing investors, including Orios Venture Partners, Asiana Fund, Shilpa Shetty, and others. The round also saw participation from Shajikumar Devakar, Ajay Mehta, Sonika Ravula, and Rahul Colaco.
The Mumbai-based startup had previously raised Rs 20 crore from the same investors in December last year and $250,000 in June 2023.
The proceeds will be deployed to expand its presence across modern trade, general trade, and…

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