It is easy to point the finger at Xbox lately, and sometimes for good reason. Online discourse often centres on the brand. November 2025, however, tells a slightly different story, with data pointing to a market-wide downturn affecting every major console platform, not just Xbox.
data-analytics-id=”inline-link” href=”https://www.circana.com/” data-url=”https://www.circana.com/” target=”_blank” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none” data-mrf-recirculation=”inline-link”>Circana, which regularly tracks and reports on industry sales, recently published figures showing total U.S. game spending fell 4% year over year to $5.9 billion. That decline spans hardware, software, and accessories, rather…

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