Provenance & Trust In Information

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When Emily Epstein shared her perspective on LinkedIn about how “people didn’t stop reading books when encyclopedias came out,” it sparked a conversation about the future of primary sources in an AI-driven world.

In this episode, Katie Morton, Editor-in-Chief of Search Engine Journal, and Emily Anne Epstein, Director of Content at Sigma, dig into her post and unpack what AI really means for publishers, content creators, and marketers now that AI tools present shortcuts to knowledge.

Their discussion highlights the importance of provenance, the…



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Provenance & Trust In Information


When Emily Epstein shared her perspective on LinkedIn about how “people didn’t stop reading books when encyclopedias came out,” it sparked a conversation about the future of primary sources in an AI-driven world.

In this episode, Katie Morton, Editor-in-Chief of Search Engine Journal, and Emily Anne Epstein, Director of Content at Sigma, dig into her post and unpack what AI really means for publishers, content creators, and marketers now that AI tools present shortcuts to knowledge.

Their discussion highlights the importance of provenance, the…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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