Companies question whether AI is delivering real business value

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After three years of aggressive spending and experimentation, companies are now questioning whether artificial intelligence is delivering real business value. “The pixie dust phase is over. Everyone is now asking where the ROI is,” Didier Bonnet, professor of strategy and digital transformation at IMD Business School, told ET.

Speaking on the sidelines of CII Edge Summit,2025, Bonnet said many boards are struggling to make sense of AI investments, and CEOs are under pressure to show results. “Confused boards and overwhelmed CEOs” are already…



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Companies question whether AI is delivering real business value



After three years of aggressive spending and experimentation, companies are now questioning whether artificial intelligence is delivering real business value. “The pixie dust phase is over. Everyone is now asking where the ROI is,” Didier Bonnet, professor of strategy and digital transformation at IMD Business School, told ET.

Speaking on the sidelines of CII Edge Summit,2025, Bonnet said many boards are struggling to make sense of AI investments, and CEOs are under pressure to show results. “Confused boards and overwhelmed CEOs” are already…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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