Lickcious, a homegrown intimacy and wellness brand, has announced the introduction of what it describes as India’s first edible oral spray, with actor Poonam Pandey joining as the face of the launch campaign. The announcement comes at a time when conversations around intimacy, comfort and consent are becoming more open among younger Indian couples.
The spray has been formulated using food-grade ingredients and has undergone dermatological safety testing, including Primary Irritation Patch Testing. It is designed to address a widely experienced but rarely discussed hesitation related to taste and odour during oral intimacy an aspect that relationship counsellors note often influences comfort, confidence and communication between partners.
India’s intimacy landscape has evolved significantly over the past decade, with a noticeable rise in interest around sexual wellness products, hygiene solutions and relationship wellbeing tools. However, experts highlight that discomfort linked to taste during oral intimacy remains an unaddressed concern for many couples, despite increasing willingness to explore.
Commenting on the development, Ishan Jindal, Founder, Lickcious, said:
“Through our research and conversations with young adults, one recurring theme was hesitation due to taste and odour. The objective behind this innovation was to address a genuine barrier that affects comfort and confidence during intimacy. Our focus has been on safety, simplicity and supporting more open dialogue around these topics.”
Sharing her experience during the shoot, Poonam Pandey said:
“People want to feel comfortable during intimacy, but often don’t talk about what holds them back. If something can reduce awkwardness and make partners feel more at ease, it can improve the experience overall. It’s encouraging to see such conversations becoming more mainstream.”
Lickcious is part of a growing group of Indian brands working in the intimacy and wellness space. Its current range includes hygiene-focused products and flavoured lubricants, with additional formulations under development aimed at supporting comfort, recovery and performance. The brand states that its broader goal is to contribute to a more informed, stigma-free approach to modern intimacy.
About Lickcious
Lickcious is an Indian intimacy and wellness brand focused on safe, approachable and research-informed solutions that support relationship wellbeing. The company’s work spans intimacy hygiene, comfort-focused formulations and category innovations intended to improve everyday experiences for couples. Lickcious aims to encourage open, informed and stigma-free conversations around intimacy in India.
