Swiggy’s quick commerce arm Instamart has piloted a physical experiential store in Gurugram, as the company tests a limited offline format alongside its dark store led delivery operations, according to media reports and people aware of the development.
The outlet, located at M3M 65th Avenue, operates as an Instamart branded experiential store and is separate from the company’s dark store network. Consumers can visit the store to see select products, with purchases being made through walk-in transactions at the outlet rather than via the Instamart…

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