Swiggy’s quick commerce arm Instamart has opened an offline experience store in the NCR region for customers to touch and feel select categories of products.
This comes at a time when the quick commerce model is evolving across the industry through scheduled deliveries, private labels, and larger dark stores.
The store contains a few hundreds of stock keeping units (SKUs) for categories such as fruits, vegetables, and pulses, which require touch and feel. It also features direct-to-consumer (D2C) brands, including Instamart’s private label…
