TikTok Shop launches digital gift cards to challenge Amazon and eBay

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TikTok Shop has rolled out a new feature that allows users to purchase digital gift cards, making it easier to help friends and family buy from the millions of products on the app.

​The feature was strategically launched during the holiday season — a high-stakes period for the company’s shopping division as it aims to prove its value in the market. ​This move into digital gifting positions TikTok Shop to compete more directly with e-commerce giants like Amazon and eBay, both of which offer gift card options. TikTok Shop has also recently…



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TikTok Shop launches digital gift cards to challenge Amazon and eBay


TikTok Shop has rolled out a new feature that allows users to purchase digital gift cards, making it easier to help friends and family buy from the millions of products on the app.

​The feature was strategically launched during the holiday season — a high-stakes period for the company’s shopping division as it aims to prove its value in the market. ​This move into digital gifting positions TikTok Shop to compete more directly with e-commerce giants like Amazon and eBay, both of which offer gift card options. TikTok Shop has also recently…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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