A claim about YouTube thumbnails is getting attention on X: that showing your face is “probably killing your views,” and that removing yourself will make click-through rates jump.
Nate Curtiss, Head of Content at 1of10 Media, pushed back, calling that kind of advice too absolute and pointing to a dataset that suggests the answer is more situational.
The dispute matters because thumbnail advice often gets reduced to rules. YouTube’s own product signals suggest the platform is trying to reward what keeps viewers watching, not whatever earns the…

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