Honasa’s Reset Year, Paytm’s Global Ambitions & More

December 23, 2025

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Honasa’s Reset Year

Honasa is set to enter 2026 with a very different playbook. After undergoing a brutal distribution reset in 2025, the D2C giant now boasts a Mamaearth that is all about younger brands and premiumisation. So, what will define Honasa’s trajectory next year?

Lessons From 2025: This year, Honasa finished its inventory clean-up and distributor churn that stabilised execution and restored profitability. With financials showing improvement by mid-year, the D2C giant shifted gears to expand its house of brands.

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