Hallmark has released more than 300 Christmas-themed TV movies since 2000, and a detailed internal rulebook obtained by film data analyst Stephen Follows explains how the company manages to produce nearly one new holiday film per week during the final quarter of each year without the whole operation collapsing into creative chaos.
The document, referred to as Hallmark’s “bible” by writers and producers who have worked on these films, specifies everything from script length…

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