Social media follower counts have never mattered less, creator economy execs say

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As social media becomes increasingly reliant on algorithmic feeds, creators are navigating a new normal: Just because you post something doesn’t mean your followers will see it.

“I think that 2025 was the year where the algorithm completely took over, so followings stopped mattering entirely,” LTK CEO Amber Venz Box told TechCrunch.

This isn’t news to creators – Patreon CEO Jack Conte has ardently banged this drum for years – but throughout the year, the industry at large has reacted to this phenomenon in different ways, from the…



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Social media follower counts have never mattered less, creator economy execs say


As social media becomes increasingly reliant on algorithmic feeds, creators are navigating a new normal: Just because you post something doesn’t mean your followers will see it.

“I think that 2025 was the year where the algorithm completely took over, so followings stopped mattering entirely,” LTK CEO Amber Venz Box told TechCrunch.

This isn’t news to creators – Patreon CEO Jack Conte has ardently banged this drum for years – but throughout the year, the industry at large has reacted to this phenomenon in different ways, from the…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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