2025 was a significant year of advancement for Apple’s software, with a noticeable focus on visual design, productivity, and communication.

While Apple introduced and continued to iterate on a wide range of features throughout the year, several additions stood out for their scope and practical impact across multiple devices. As the year comes to an end, these five new features provide a useful lens for weighing up what the company focused on this year and how far its platforms evolved in 2025.

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