The Clicks Communicator has entered the phone market as a companion device, combining modern smartphone features with a nostalgic physical keyboard design inspired by classic BlackBerry-style phones. According to a report by PhoneArena, the device is positioned as a secondary phone focused on communication rather than a full replacement for mainstream smartphones.
Summary
Clicks has launched the Communicator as a keyboard-centric phone aimed at users who miss tactile typing and distraction-free communication. Designed as a companion device, it blends retro hardware elements with modern connectivity and software.
A Companion Phone, Not a Mainstream Smartphone
According to PhoneArena, the Clicks Communicator is not intended to compete directly with flagship smartphones from Apple or Samsung. Instead, it is positioned as a secondary or companion device for users who want a simpler, more focused phone experience.
The company behind Clicks previously gained attention for its physical keyboard cases for iPhones. With the Communicator, Clicks has taken a step further by releasing a complete phone built around the same core idea: prioritizing typing, messaging, and communication.
This positioning reflects a growing niche interest in devices that reduce screen time and distractions while still offering essential smartphone capabilities.
BlackBerry-Inspired Design and Physical Keyboard
The most defining feature of the Clicks Communicator is its built-in physical QWERTY keyboard. PhoneArena notes that the design clearly draws inspiration from classic BlackBerry phones, which were once popular among professionals and heavy email users.
The keyboard is integrated directly into the body of the device, giving it a taller, more compact shape compared to modern touchscreen-only phones. This design allows users to type without covering the display, a feature long valued by fans of physical keyboards.
The Communicator’s nostalgic appeal is intentional. Clicks appears to be targeting users who remember the productivity-focused phones of the past and want a similar experience in a modern context.
Focus on Communication and Productivity
PhoneArena highlights that the Clicks Communicator emphasizes communication over content consumption. The device is designed for calls, messages, emails, and basic app usage rather than gaming or heavy multimedia consumption.
This approach aligns with its role as a companion device. Users are expected to rely on their primary smartphone for media-heavy tasks, while the Communicator serves as a tool for focused communication.
The report suggests that this separation could appeal to users seeking better digital balance, especially those who find modern smartphones overly distracting.
Modern Features With a Retro Feel
Despite its old-school design cues, the Clicks Communicator includes modern smartphone features. PhoneArena reports that the device supports current mobile connectivity standards and runs a modern operating system, allowing access to essential apps.
However, Clicks does not market the Communicator as a cutting-edge performance device. Instead, its value proposition lies in usability, typing comfort, and intentional design choices rather than raw specifications.
This balance between old and new is central to the product’s identity.
Niche Appeal in a Touchscreen-Dominated Market
The smartphone market has largely standardized around large touchscreens, making devices like the Clicks Communicator a rarity. PhoneArena notes that this makes the Communicator a niche product, likely to attract a small but dedicated audience.
Potential buyers include:
- Users nostalgic for BlackBerry-style phones
- Professionals who prioritize typing and messaging
- People seeking a secondary phone with fewer distractions
Clicks appears comfortable targeting this niche rather than aiming for mass-market adoption.
Pricing and Market Expectations
While PhoneArena does not frame the Communicator as a budget phone, the report suggests its pricing reflects its specialized nature. The device is marketed more as a lifestyle or productivity tool than a value-driven smartphone.
Because it is positioned as a companion device, buyers are expected to already own a primary smartphone, further reinforcing its niche role.
Industry Context and Differentiation
PhoneArena points out that very few companies are experimenting with physical keyboards in the modern phone market. By doing so, Clicks differentiates itself at a time when most manufacturers focus on incremental touchscreen improvements.
This differentiation may not translate into large sales volumes, but it helps Clicks stand out in a crowded market dominated by similar-looking devices.
Conclusion
The Clicks Communicator enters the phone market as a deliberately niche product, blending nostalgia with modern functionality. By focusing on physical typing and communication, it revives a form factor that has largely disappeared from mainstream smartphones.
As PhoneArena notes, the Communicator is best understood not as a competitor to flagship phones, but as a companion device for users who value focus, tactile input, and a touch of retro design in their daily communication.
