How many times have you seen different SERP layouts and results across markets?
No two people see the same search results, as per Google’s own documentation. No two users receive identical outputs from AI platforms either, even when using the same prompt. In a time of information overload, this raises an important question for global marketers: How do we manage and leverage personalized search experiences across multiple markets?
Today, clarity and transparency matter more than ever. Users have countless choices and distractions, so they expect…
