Children’s relationship with games and activities is evolving. With changing lifestyles and early exposure to technology, the thrill kids seek today is no longer limited to soft toys or board games. What excites them now extends to smartphones, bigger screens, gaming consoles, remote-controlled toys, drones and augmented reality (AR) experiences.
All of the noise has resulted in an increasingly shrinking attention span. This change in pattern is particularly concerning for toy makers, who are running out of ideas to keep them engaged and…
