Google’s new commerce framework cranks up the heat on ‘agentic shopping’

January 12, 2026

Google’s new commerce framework cranks up the heat on ‘agentic shopping’

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To further push the limits of consumerism, Google has launched a new open standard for agentic commerce that’s called Universal Commerce Protocol (UCP). In brief, it’s a framework that combines the power of AI agents and online shopping platforms to help customers buy more things.

Thanks to the introduction of UCP, Google is offering three new online shopping features. To start, Google’s AI mode will have a new checkout feature that allows customers to buy eligible products from certain US retailers…

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Google’s new commerce framework cranks up the heat on ‘agentic shopping’

January 12, 2026

, Published By Engadget

Google’s new commerce framework cranks up the heat on ‘agentic shopping’

To further push the limits of consumerism, Google has launched a new open standard for agentic commerce that’s called Universal Commerce Protocol (UCP). In brief, it’s a framework that combines the power of AI agents and online shopping platforms to help customers buy more things.

Thanks to the introduction of UCP, Google is offering three new online shopping features. To start, Google’s AI mode will have a new checkout feature that allows customers to buy eligible products from certain US retailers…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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