When Google announced that shoppers could complete purchases directly in AI Mode, the focus was on convenience and technical capability. A retailer who emailed Search Engine Journal raised different questions about what gets lost when the transaction moves to Google’s surfaces.
The retailer cited concerns that customers never visit the store, see accessory recommendations from other sellers, and lose brand connection when making purchases on Google.
The concern shows a tradeoff in Google’s Universal Commerce Protocol. Retailers gain potential…
